Other benefits include:īulk messaging support – where you can send the same text message to hundreds or even thousands of recipients at the same time. Sending business-critical transactional messages – such as order confirmations, appointment reminders, delivery updates and 2FA PIN codes.īenefits of using an SMS gateway providerĪn online SMS gateway API provider gives you access to mobile networks – some have a global reach enabling you to send text messages to customers worldwide. Onboarding new customers – with an automated welcome text sent whenever a new subscriber opts in.Īdministering customer service – answering FAQs, troubleshooting problems and sending web links to further information. Typical business use cases for SMS marketing include:ĭriving sales with special promotions – like flash sales, VIP rewards and loyalty codes. SMS marketing is often heavily focused on advertising a business's products or services, with the goals of boosting sales, improving customer retention or increasing customer engagement through two-way SMS. How to utilise SMS messages for marketing The SMS gateway provider connects to hundreds of mobile networks and delivers your message to the right person – specifically, the right handset. It enables businesses to connect with customers quickly and easily even though they each have unique SIM cards and may be located in different countries. These days, however, SMS gateways are cloud-based systems that work alongside an Application Programming Interface (API).Ī modern SMS gateway routes text messages to mobile networks via a Short Message Peer-to-Peer (SMPP) protocol. It would individually connect to different mobile networks. Traditionally, an SMS gateway was a specialised type of hardware that contained an embedded radio and a SIM card. We're often asked, " What is SMS gateway?" An SMS gateway lets you send text messages from a computer application to a mobile phone over a cellular network. ![]() To help you decide, we've compiled a list of the 11 best SMS gateway providers around. Which one to use depends on the messaging features you need, whether or not you have coding knowledge, and the extent of your budget. So how can your business leverage the SMS medium to its fullest potential? The answer is to use a reliable SMS gateway provider's services. ![]() SMS marketing is also cost-effective and yields great results compared to some other forms of marketing. Text marketing is the ultimate mobile engagement tool – it lends itself well to mobile coupons and loyalty programmes and boasts staggeringly high open rates of around 99%. SMS gives a voice to your business, reaching customers quickly and effectively.
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